The company’s image or logo is what most people first think of whenever the name of a brand or company comes into mind. From local retail stores, kids birthday party entertainment, and other businesses to large-scale corporations and conglomerates, almost all businesses establish themselves from the rest of the competition through the use of their own logos. Any good logo design company will tell you that logos are not just displayed to associate themselves with their respective brands, but they are mainly graphical representations of their visions, ideals, and identities as businesses. This is why logos make for an effective marketing strategy, because a well-designed logo sticks to the minds of the people, making it iconic and recognizable.
Iconic or symbolic logos
In the context of graphic design, logos are images that convey a certain thought and are capable of eliciting a certain response. For companies and organizations that made their own names for basically establishing their own respective brands, their logos perfectly defined what they really are as entities. Customers and clients alike recognize immediately the design of a certain brand’s logo, which could be iconic, logotype (use of unique style type fonts), or a combination of the two.
The first type of logo is often the most recognizable, which is the iconic or symbolic logo. Unlike the logotype, a brand is easily identified by the people through the use of a certain imagery that is either concrete or abstract and is associated with a company’s identity and vision. It leaves an impression to the viewer, particularly the consumer, and he or she is left to interpret what the logo symbolizes with respect to the company’s brand.
Iconic and easily recognized company logos
Companies that started within the late 19th century and onwards to early and mid-20th centuries already have their own logos, but most of them are intricately designed iconic types or combination of such and logotypes. As years went on, they gradually changed their own logos, with some of the today’s famous iconic logos going through complete redesigns and totally removing its accompanying texts.
As such, here are some of the most recognized iconic type logos of various companies today:
- Nike : The sports footwear brand is known for its “Swoosh” iconic type logo. Philip Knight, the co-founder of the company, had reservations with the logo when he selected it as the company’s logo in 1971. It symbolizes movement and speed, much like the Greek goddess of victory, Nike.
- Apple. The computer giant is well-known for its iconic “bite off the apple” image, which started off as filled with colors until it was tweaked to the most famous one we know of today.
- McDonalds. The fast food giant’s Golden Arches logo started off in 1962 with a dash across the letter M. Over the years, the name McDonalds was incorporated into the “M” logo that we know of today, until it was simplified to the iconic M.
- Shell. The petroleum company started off with a realistic “shell” logo, but was a mainly black and white. Over the years, the shell underwent certain design changes, and in the late 40s incorporated the now-famous red and yellow color. Now, the logo fully removes the company’s name.
Creating Logo Design for Your Business
Any kids birthday party entertainment business should invest on having their logo made by professionals. While you can sketch your own logo drafts, you should leave the final design to professional designers. If you have a startup business in the capital, make sure to contact artists who will do the logo design Sydney for you. Your business’ logo should carry the nature and characteristics of your business in order for consumers to easily associate it to your company.