5 Schema Code You Must Implement On Your Website

Do you want to make your website stand out from your SEO competitors? If yes, then adding schema code to your web pages is an efficient way to boost your SEO efforts. You can add it to your website with the help of Google Structured Data Markup Helper. However, before we deep dive into different schema codes and steps to implement it on your website, let us brief you about what schema code is.

What is Schema Code?

Schema markup is a code that you found at Schema.org. It is a form of microdata. In 2011, top search engines such as Google, Yahoo, Bing, and Yandex has started collaborating to create Schema.org.  How a search engine interprets the context of a user query will definitely determine the search result quality. Once you add schema code to your web pages, it helps search engines to display more informative results for users.

Types of Schema Codes Mostly Used by Businesses

Some of the most common uses of schema code are as follows.

Why Should You Add Schema Code?

The best thing about schema code is you do not need to have or learn any programming skills to add it to your web pages. Schema markup utilizes a unique semantic vocabulary in a microdata format that tells the search engines what your data means. It does not just tell the search engine what your data says. It is purely invented for users which help your website rank better for all types of content types including articles, events, products, reviews, people, and so on.

Steps to Implement Schema Code on Your Website

  • First, go to Google Structured Data Markup Helper.
  • Then, select the type of data that you want to markup.
  • After that, in the URL section, paste the URL of the page or article that you want to markup.
  • Then, highlight and select the type of elements that you want to markup.
  • Once you finish adding click on Create HTML.
  • Now, add schema markup to your webpage.
  • In the end, you can use the structured data testing tools to find out how your page will look like with the added markup.

We hope now you are clear about what schema markup is and how you can add it to your website. Now, let us move to the next important section that describes the top 5 schema code you must implement on your website today.

5 Must-Implement Schema Code on Your Website Today!

1. Breadcrumb Markup

Featuring first on the list is Breadcrumb Markup Schema. This schema will provide your website with the ability to generate breadcrumb rich snippets in their SERP.

To understand it in a better way, see the following image.

Let us understand it through a microdata code.

<div itemscope itemtype=”http://data-vocabulary.org/Breadcrumb”>

  <a href=”[parent url]” itemprop=”url”>

    <span itemprop=”title”>[page name]</span>

  </a>

</div>

<div itemscope itemtype=”http://data-vocabulary.org/Breadcrumb”>

  <a href=”[child url]” itemprop=”url”>

    <span itemprop=”title”>[page name]</span>

  </a>

</div>

<div itemscope itemtype=”http://data-vocabulary.org/Breadcrumb”>

  <a href=”[child url]” itemprop=”url”>

    <span itemprop=”title”>[page name]</span>

  </a>

</div>   

2. Site Navigation Schema

The next on the list is Site Navigation Schema. Adding this schema code will not only help you with allowing search engines to understand your website structure better but it also helps in influencing organic sitelinks in search results. Also, it leads to a better click-through rate.

The microdata code for this schema is as follows.

<ul itemscope itemtype=http://www.schema.org/SitenavigationElement>

<li itemscope=”name”><a itemprop=”url” href=”http://www.travelstore.com/our-advantage”> Our Advantage”</a></li>

<li itemscope=”name”><a itemprop=”url” href=”http://www.travelstore.com/our-travel-experts “> Travel Experts”</a></li>

</ul>

3. A Schema for E-Commerce Websites

Coming up next on the list is Schema for E-commerce websites. When one uses both the product markup and offer markups together, he/she can create attractive product-related search results. This can display the price and in-stock info.

The microdata code for this type of schema is as follows.

<div itemscope itemtype=”http://schema.org/Product”>

  <span itemprop=”name”>[product name]</span>

  <span itemprop=”offers” itemscope itemtype=”http://schema.org/Offer”>

    <span itemprop=”price”>[product sale price]</span>

  </span>

  <div itemprop=”aggregateRating” itemscope itemtype=”http://schema.org/AggregateRating”>

    <span itemprop=”ratingValue”>[aggregate rating given]</span> stars – based on

    <span itemprop=”reviewCount”>[number of reviews]</span> reviews

  </div>

</div>

4. Organization Schema Markup

The next on the list is organization schema markup. This schema markup creates a brand signal which ultimately improves your knowledge graph and a website snippet presence within SERPs. You should not forget to signify your corporate contact details, social profile links, and logo.

See the below image. You will easily get what organization schema markup can do for you to drive traffic to your website.

Let us understand it through a microdata code.

<div itemscope itemtype=”http://schema.org/Organization”>

  <span itemprop=”name”>[organization name]</span>

  <img src=”[logo image url]” itemprop=”logo” />

  <a href=”[website url]”>Website</a>

Follow us on <a href=”[profile url]” itemprop=”sameAs”>Twitter</a>, <a href=”[profile url]” itemprop=”sameAs”>Facebook, <a href=”[profile url]” itemprop=”sameAs”>Google+ and <a href=”[profile url]” itemprop=”sameAs”>LinkedIn</a>.

</div>

5. Schema for Recipe Websites

Last but not least on the list of 5 schema codes you must implement on your website today is Recipe Markup Schema. Have you ever wondered how recipe websites get their ratings, reviews, pictures, and reviews posted in search results? The answer to this question is the Recipe Markup Schema. You can easily create nice looking search results using this schema.

If you want to work recipe websites you need at least two of the following in the code.

  • Prep Time and/or ingredients
  • Image
  • Nutritional Info
  • Reviews

Signing Off

We hope now any fear or doubt that you might have had about Schema or Structured Data has been put to rest. In fact, the schema is quite easy to implement than it seems and according to us, it is the best practice that you should include in your web pages to boost your SEO efforts.

In nutshell, schema markup can have a great impact on your local SEO. Therefore, pull ahead of the competition by implementing the relevant microdata to improve your search results. It seems like a lot of work but if you properly follow the instructions mentioned above then you will not find any trouble in putting your business on the map and attracting more consumers to your business.

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